Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold’s Gym SoCal achieved its best six months of sales in history after implementing HubSpot’s unified CRM platform, demonstrating how the right CRM can transform fitness business operations.
Learn more about why HubSpot’s CRM platform has all the tools you need to grow better.
This comprehensive guide compares the top CRM solutions for gym businesses, featuring detailed pricing breakdowns, key features, and implementation guidance. Whether you‘re running a boutique fitness studio or managing multiple gym locations, we’ll help you find the perfect CRM to streamline operations, boost member retention, and drive revenue growth.
What is a CRM for gyms?
A CRM for gyms is a customer relationship management platform specifically designed to handle the unique challenges of fitness businesses. It combines traditional CRM capabilities like contact management and sales tracking with gym-specific features such as class scheduling, membership management, and automated member communication. HubSpot’s CRM exemplifies this approach by unifying member data across sales, marketing, and service teams, enabling gyms to deliver personalized experiences that keep members engaged and drive long-term loyalty.
Key HubSpot Features
Free CRM foundation: HubSpot provides unlimited contacts, deals, and basic automation features at no cost, with advanced marketing tools available through paid tiers that support sophisticated member nurturing campaigns
Marketing automation: HubSpot’s workflows automate member communications, from welcome sequences for new sign-ups to win-back campaigns for inactive members, ensuring consistent engagement throughout the member lifecycle
Unified sales and marketing platform: HubSpot connects all member touchpoints in one system, enabling gym staff to track every interaction from initial lead to long-term membership retention with complete visibility
HubSpot Pricing
Free CRM: $0/month (unlimited contacts and basic features)
Marketing Hub Starter: $890/month (includes full marketing automation)
Sales Hub Professional: $1,170/month (advanced sales features)
Key TeamUp Features
Class scheduling and booking: It’s booking platform allows members to easily schedule classes online while giving gym owners real-time visibility into attendance and capacity management
Membership management: This CRM tracks member information, payment history, and attendance records, with automated billing and payment processing to reduce administrative overhead
Mobile-first experience: It provides iOS and Android apps for both gym owners and members, enabling on-the-go management and seamless booking experiences
TeamUp Pricing
0-100 clients: $104/month
101-200 clients: $167/month
201-300 clients: $198/month
Key Mindbody Features
Appointment and class scheduling: It’s scheduling system manages both group classes and individual appointments, with automated reminders and real-time availability updates that reduce no-shows
Branded mobile apps: This CRM provides custom iOS and Android apps that maintain your gym’s branding while offering members easy access to booking, payments, and class information
Marketplace integration: This software connects gyms to ClassPass and other fitness marketplaces, expanding member reach and providing additional revenue streams through partner networks
Mindbody Pricing
Starter Plan: $129/month
Accelerate Plan: $259/month
Ultimate Plan: $349/month
Ultimate Plus Plan: $699/month
Key Monday CRM Features
AI-powered automation: This software uses artificial intelligence to prioritize leads, suggest follow-up actions, and automate routine tasks, allowing gym staff to focus on high-value member interactions
Flexible pipeline management: It’s customizable pipelines adapt to different gym workflows, from membership sales to personal training packages, with visual tracking of progress and performance
Team collaboration tools: This CRM provides shared dashboards and communication features that keep gym staff aligned on member goals, sales targets, and operational priorities
Monday CRM Pricing
Basic: $12/user/month
Standard: $17/user/month
Pro: $24/user/month
Key Exercise Features
Workout creation and delivery: This CRM enables gyms to create custom workout plans, deliver them through branded mobile apps, and track member progress with detailed analytics and performance metrics
Performance tracking: With this software, users can monitor member progress with comprehensive analytics, allowing gyms to provide personalized feedback and adjust training programs based on individual goals and achievements
Custom-branded experience: This CRM provides fully branded mobile applications that give members a personalized experience while maintaining your gym’s identity and brand consistency
Benefits of CRM Software for Gyms
Enhanced member retention through personalized communication: CRM software enables gyms to track member behavior patterns and send targeted communications that keep members engaged. HubSpot’s automated workflows can personalized messages based on attendance frequency, helping gyms proactively address potential churn before members become inactive.
Streamlined operations and reduced administrative burden: Modern gym CRMs automate routine tasks like billing, class scheduling, and member communications, freeing staff to focus on delivering exceptional member experiences. HubSpot’s automation features handle everything from welcome sequences to renewal reminders, reducing manual work while maintaining consistent member touchpoints.
Data-driven decision making for business growth: CRM systems provide detailed analytics on member acquisition, retention rates, and revenue trends that inform strategic decisions. HubSpot’s reporting capabilities help gym owners identify successful marketing channels, optimize class schedules, and make data-backed decisions that drive sustainable growth.
Improved lead management and sales performance: CRM platforms streamline the entire sales process from initial inquiry to membership conversion, ensuring no leads fall through the cracks. HubSpot’s lead scoring and automated follow-up sequences help gym sales teams prioritize high-value prospects and maintain consistent communication throughout the sales cycle.
Unified communication across multiple channels: Modern gym CRMs integrate email, SMS, social media, and in-person interactions into a single member timeline, providing complete visibility into each relationship. HubSpot’s unified platform ensures every team member has access to the same member information, enabling consistent and personalized service across all touchpoints.
5 Important Features for a Gym CRM
Member lifecycle management: HubSpot’s contact management system tracks every stage of the member journey, from initial lead to long-term retention, with automated workflows that nurture relationships and identify opportunities for upselling or intervention
Class scheduling and booking integration: HubSpot integrates with scheduling platforms to provide seamless booking experiences, with automated confirmations and reminders that reduce no-shows while keeping members engaged
Mobile access and app integration: HubSpot’s mobile-responsive platform ensures gym staff can access member information and update records from anywhere, while API integrations connect with fitness apps and wearable devices for comprehensive member tracking
Automated billing and payment processing: HubSpot connects with payment processors to automate recurring billing, send payment reminders, and track revenue metrics, reducing administrative overhead while ensuring consistent cash flow
Advanced analytics and reporting: HubSpot’s reporting suite provides insights into member acquisition costs, lifetime value, retention rates, and revenue trends, enabling data-driven decisions that optimize gym operations and profitability
